Use Case: Blocks Reduced Email Marketing Expenses by 50%

In this use case, you will learn why Miele chose to resort to Blocks and how our no-code email builder reduced the time and effort expenses for the client. We will also share some rates to demonstrate why you should follow their lead. 

About Miele

Miele is a German home appliances company with an online store and many offline outlets worldwide. Miele is famous for their premium quality products and customer service.

Client’s Goals & Objectives

Miele lets the customers choose whether to shop offline or online. People tended to opt for offline outlets, so Miele needed to increase their online sales. 

The brand resorted to email marketing to notify their customers about any updates, from discounts or sales to personalized promos with offers. Yet coding a compelling and engaging email in HTML from scratch takes too much time, money, and effort. This is where Blocks came in.

Three Tasks Blocks Helped to Solve

1. Email creation optimization
Blocks helped the Miele team optimize their email creation process by reducing the amount of time spent on building one email and unlocking the opportunity to reuse the assets and emails for future campaigns.

2. More time for other tasks
Thanks to the optimization, Miele managed to shift their focus onto generating hypotheses and complex communication scenarios, strategizing, and auditing.

3. Unified email creation process
The team worked in the same workspace in the editor. It led to a reduction of management problems and everyone had their voice.

About Blocks: 11 Killer Features

Blocks is a free no-code email builder fit for anyone: you may have no experience in HTML or be an expert in it, but it doesn’t matter.

1. User-friendly interface: the builder works smoothly & quickly.
2. No coding skills are required: you don’t have to be an HTML coder to work in Blocks.
3. Real-time email discussion and editing: edit your emails together with other members of your team.
4. Clear navigation: all the emails are stored inside one project and all the members have access to them.
5. Mobile-friendly email design: all of the elements in Blocks are adapted to mobile devices, so your layout won’t crumble on different screen resolutions.
6. Testing feature: Blocks allows you to send test emails and saves the addresses history.
7. Code editor: Blocks has a convenient code mode opened with a click.
8. No code bloat: your final HTML layout will be clean.
9. Integrated image library: no need to look for royalty-free images for the emails elsewhere.
10. Image editor: lets you draw on the images, apply filters, crop & resize them.
11. Simple import & export: you can upload your own code in HTML, EML, or ZIP format or save the result of your work in HTML, ZIP, PDF, PNG, or Outlook (PST).

How Much Money You Can Save With Blocks

As the NDA does not allow us to disclose the data on the Miele project, we can share the rates from other projects that fit this work as well. Here are some anonymized rates before and after Blocks was implemented.