A Guide to Review Email Templates: Dos, Don’ts & 10 Examples

A happy client is the best advertisement for a product, and the high-speed digital age brings a whole new approach to sharing customer feedback. Online reviews have become a dominant way to spread the word, and they’re influential enough to even shape a company’s success.

But how can you use word-of-mouth to your advantage? Through the power of review request emails! They will help you unlock the full potential of customer feedback and propel your business to new heights.

Our comprehensive article will guide you through the nuances of crafting and sending review email templates and reveal:

• why collecting reviews through email is important;
• what to include (and what to avoid) in your review request email templates;
• how to create an effective review email template with Blocks.

Why You Should Collect Reviews Through Emails

People trust reviews a lot: nearly 70% of online shoppers typically read between 1 and 6 reviews before making a purchase decision. Yet while customer feedback is obviously powerful, is it really worth creating a whole email template to ask for reviews? 

Absolutely! Here are 4 reasons why you should craft a review request email template to collect user feedback:

1. Direct communication. A proper review request email is a perfect way to establish direct contact with your clients. Make the email genuine and show your customers that their opinion truly matters.
2. Vast outreach. Thanks to review request emails, you’ll be able to reach the biggest audience possible very fast! Send thousands of emails a day and swiftly collect the reviews.
3. Inexpensive. With an average cost of just $100 for a 10K contact list, emails are one of the most affordable options for reaching out to your clients. Even if you run a local business or a startup, email costs won’t hit you in the pocket!
4. Optimization possibilities. Lastly, email campaigns can be edited and optimized easily and without much hassle. If something goes off with your email template, you’ll be able to react promptly and tune it right away.

How to Create a Review Email Template

What is required to design a review request email template? A user database, a pinch of creativity, and a compelling tool like Blocks that makes crafting the email of your dreams fast and easy!

Whenever you need to create a review email template, our builder is definitely the way to go. Here are 2 options on how to design your email template with the help of Blocks:

1. Craft your review email template from scratch. A perfect choice if you wish to make a truly one-of-a-kind review request email! Sign up for free, add a new project, and create a blank template. From here on, add blocks and elements, fill them with content, and design the email to fully match your vision.

And when you need beautiful visuals for your customer review email template, check out the Image Center! Our library contains tons of images for any occasion: just enter the prompt and add a picture to your email.

2. Use a pre-designed template. Not sure where to start (or simply wish to save even more time)? Visit the Template gallery! With 150+ customizable templates, you’re sure to find the one that is perfect for you.

Review Email Templates: What to Include

Let’s make your review email templates as effective as they can be! These 10 tips will guide you on how to unleash the full capabilities of email templates asking for reviews.

Create an Effective Subject Line

The subject line is like a book cover: it’s the first thing that meets the eye before you open the book and take a look at what’s inside. Since it’s responsible for the first impression, you’ll need to make your review request email subject line as appealing as possible.

Create a short (no more than 60 symbols) and catchy one to instantly grab the subscriber’s attention. And to enhance its effect, immediately follow the subject line with an informative preheader to provide a glance at what’s awaiting inside.

Here’s a great illustration by Sundays. Its review request email example features a subject line that reads “Got two minutes?”, combined with a preheader “You can help us grow smarter and get better”.

Keep It Direct

Your review request email template serves an exact purpose and must remain straightforward, without any distracting elements. Otherwise, if you make it way too cumbersome or vague, the subscriber won’t have much desire to try and understand what you want from them.

Here’s an excellent review request email example by Target that goes straight to the point right from the start.

Personalize

Stats show that personalized emails achieve a significant 29% open rate and 41% click-through rate. Put personalization to good use in your email review template to boost its effectiveness and show how much you value every customer’s contribution! For instance:

• refer to the subscriber by their first name either in the review request email subject line or email body itself;
• ask the customer to review the exact product from their purchase history and mention it in the email copy (or even in the subject line).

Graza shows a great review request email example here and includes the customer’s name directly in the email body.

Be Thankful

Use the customer review email template to thank the client for choosing your product and show that you appreciate their trust. This way, even if your product wasn’t really their cup of tea, you’ll still bring a positive impression.

For instance, here’s how Evergreen Juices thanks the client for trying the organic juice in its review request email example.

Explain the Importance of Feedback

Some subscribers might think: “Why would I even need to bother writing a review?”. Indicate why customer feedback might be useful. For example, show that the review:

• might help other customers make the right choice;
• will serve to improve the user experience for each individual customer;
• will help your products/services become even better.

The customer review email template by Blocks encompasses this tip to the max and will be a perfect choice for your campaign. It remains straightforward and uncluttered, yet also explains why the client’s feedback is so valuable to the company.

Make the Process Easy

Ensure that the reviewing process is easy for the subscriber and doesn’t take too much time. A short and undemanding procedure makes it more likely that the customer will be willing to share feedback.

A review request email example by Vuori shows how to do it and features a 5-star scale that leads to a small review form on the website.

Offer Incentives and Gifts

Make it even more worthwhile for the customers and offer a small bonus for leaving a review. This may come in different forms and shapes, including:

• discounts for the next order;
• bonus points;
• exclusive deals and offers;
• lottery with a chance to win a prize;
• and more!

Here’s a review request email example by Tailor Brands that offers 50% off the next order for sharing feedback.

Remain Conversational

No need to be overly serious in your review request email template. In most cases, you may keep a neutral or conversational tone, like you’re talking to a good friend. And if your brand identity allows for that, you may even be playful and fun (within reasonable limits, of course).

For instance, this excellent review request email example by J.Crew perfectly serves its purpose yet remains fun and lighthearted.

Let Customers Share Photos & Videos

Invite the customers to become part of something bigger. In addition to text reviews, you may ask them to share photos and videos and include those in your emails or on the website.

There are 2 reasons why this may prove effective:

1. This approach provides full immersion and gives the customers a chance to directly become part of your marketing strategy (and who doesn’t want to grab their 15 minutes of fame?).
2. It takes social proof to the next level: you’ll have a full-fledged visual representation of your customers’ opinions.

Here’s a great review request email example by SiO Beauty. It invites the clients to share the results of using beauty products and offers a chance to win a prize and be featured on the website, newsletters, or social media.

Include Additional Products

Design your review request email template to include some extra goods that the customers may find interesting or relevant. 2 options are available here:

• make it highly personalized (analyze the client’s purchase history and provide very specific recommendations);
• offer something more general (for instance, showcase the “Best Selling” / “Most Popular” products).

A review request email example by Momentum represents the latter and features a “Top Selling Goods” section that contains additional items.

Review Email Templates: What to Avoid

There’s plenty of stuff that might be helpful for your review email templates, yet some things are better left out. Let’s take a look at 4 “don’ts” for designing and sending your review request emails:

1. Don’t make it too lengthy. Avoid making your review request email template way too extensive: this might discourage the recipient from reading it altogether. Keep it short and to the point.
2. Don’t be pushy. Use a review request email to kindly ask or encourage the customers for feedback, but never pressure them. Specifically, don’t ask for glowing reviews: “Give us the highest score!” or “Rank us 10/10!” sounds unprofessional at best and unethical at worst.
3. Don’t ask for a review right after a purchase. Depending on the product or service, you may send a review request email several hours or days later. This way, you’ll give the customer enough time to form a personal opinion.
4. Don’t send too many review request emails. Some people simply won’t leave a review, and that’s totally fine. Send a reminder just in case, but don’t bombard their inboxes with requests. Otherwise, the customer might get irritated and eventually choose to ignore the messages (or even opt out).

Conclusion

Online reviews are vital for businesses in the modern world, and review request emails become a perfect tool to harness their full power. When crafting your customer review email template, be sure to keep the following in mind:

• begin with a catchy review request email subject line;
• keep your review request email direct;
• personalize the review email template;
• explain the importance of feedback and make the reviewing process easy;
• remain friendly and thankful to your customers;
• offer bonuses for the feedback;
• invite the subscribers to share photos and videos.