10 Inspirational Ideas to Boost Your Summer Newsletters
Compared to fall (and its unrivaled Black Friday sales) or winter (with Christmas and New Year holidays), summer tends to be a slower period for ecommerce. But the situation isn’t hopeless: with enough creativity and an effective approach, you can craft a first-rate campaign that will turn the tables even in this challenging season!
Time to unleash the power of summertime newsletters and boost your emails for the upcoming sunny days. Follow our article to:
- discover 10 creative summer newsletter ideas;
- get inspired by 12 excellent real-world summer email examples;
- learn how Blocks can help you craft your best summer newsletters.
What’s So Special About Summertime Marketing?
Summer is an exceptional season that brings unique prospects and challenges to email marketing. But what exactly is worth noting and what you should be aware of?
- On the one hand, you must be prepared for an ecommerce summer slump. Stats show that sales in July may drop by at least 30% compared to December. The reason is simple: people spend more time outdoors rather than in front of monitors.
- On the other hand, the vacation season means that people are ready to spend more money. Combine this with the fact that 88% of users check their inboxes at least once a day, and a well-crafted summer newsletter might become exactly what you need to turn a profit!
How Blocks Can Help You Craft a Summer Newsletter
Wish to make an effective summer newsletter with ease? Try Blocks! Our advanced drag-and-drop email builder is perfect for bringing summer newsletter ideas to life and is packed with features that will help you unlock their full potential, including:
1. Subject line generator. An essential element of a summer newsletter, the subject line alone might be responsible for your campaign’s success. This is where the AI features of Blocks lend a helping hand. After you fill the template with content, simply ask the AI assistant to generate engaging summer subject lines for your newsletter and get the results in seconds!
2. Image library. Visuals are the best way to captivate your subscribers from the get-go. And with Blocks, finding the illustrations for your summer newsletter is a piece of cake!
Our extensive image collection contains thousands of options for you to choose from. Just enter the prompt and add the picture to your email template with a couple of clicks!
3. Mobile compatibility. Even on vacations, we always carry smartphones with us. Therefore, it’s crucial to make your summer newsletter mobile-friendly and guarantee that your subscribers can interact with it from any device.
Blocks automatically ensures that your email looks excellent on mobile and desktop alike. You can check it out directly in the tool and make all the necessary edits for both versions.
10 Remarkable Summer Newsletter Ideas
And now, let’s overcome seasonal challenges and bring energy into your summertime emails! These 10 effective summer newsletter ideas will help you beat the summer slump.
Idea #1: Outdoor Themes
Sunny weather calls for outdoor pastimes! From open-air games and sports to sunbathing, summertime offers tons of activities to keep people from staying at home. And for marketers, this means a brilliant summer newsletter idea!
If your brand is connected to sports or other similar activities, you get a perfect reason to embrace the outdoor themes. For instance, here’s an email example by Mammut that advertises its summer hiking line of clothes.
But of course, outdoor activities aren’t limited to sports and sunbathing! Let’s not forget about gatherings with family and friends, like picnics and backyard parties. Bubble showcases a great example here, with its summer newsletter centered around barbecue.
Idea #2: Seasonal Goods
This summer newsletter idea comes right out of the previous one. Highlight the season by putting up a summer line of products for sale! Whether you offer summer-related goods annually or are about to release seasonal products for the first time ever, be sure to highlight them in your newsletter.
The email example by VYBES here illustrates this approach and introduces the Ginger Lemonade (probably the most “summer” drink imaginable).
Idea #3: Summer Deals
The idea of seasonal products might be fruitful, but what if launching summer-specific goods simply isn’t possible for your brand? No worries: you can still build your summer newsletter around the existing product line-up! For example:
- Provide a season-themed discount for specific goods in stock.
- Fire up the sense of urgency and hold a time-limited summer sale.
- Engage the consumers with discount codes available for the summer months only.
Here’s an email by DesignModo that illustrates this summer newsletter idea and announces the 7-day “Great Summer Discount”.
Idea #4: Sense of Relaxation
What’s the first thing that comes to mind when you think about summer? We bet it’s relaxation and leisure. Put those to good use and include soothing color palettes and mellow visuals that convey a sense of tranquility.
Recess shows how to bring this summer newsletter idea to life, with soft imagery and relaxing email copy.
Idea #5: Coolness and Freshness
Nothing beats the refreshing coolness on a hot day (even in the summer newsletter)! Images of ice cubes, citruses, and peppermint instantly underline this feeling. And the best part is that you may include those elements in a newsletter even if your brand has nothing to do with food or drinks!
Blocks team has designed a template that fully embraces this summer newsletter idea. Crisp images of watermelons and ice-cold drinks (decorated with lime and mint) radiate with refreshment and become a fitting choice for a revitalizing summertime campaign!
Idea #6: Useful Information & Advice
Bring even more value to the subscribers by including educational content and useful tips in your summer newsletter! For instance:
- Restaurants and food brands may share summer recipes.
- Travel agencies and hotels may include information about noteworthy sightseeing spots.
- Apparel brands may provide pieces of advice on summer style.
- And much, much more!
As an example, this email by Thumbtack offers its subscribers to check out 7 easy outdoor projects for summer.
On top of that, the summer newsletter can be used to provide practical tips on staying healthy during the hot season. JUDY shows an excellent example here and informs the subscribers on how to avoid health issues (and what to do in case of emergency).
Idea #7: Summer Holidays Tie-In
From Father’s Day and 4th of July to National Hot Dog Day, there’s a lot to celebrate during summer! Build your newsletter around a specific occasion and combine it with summer vibes to make your campaign outstanding.
Here’s how Brit + Co does that in its summer newsletter, tying the overall summertime themes with the 4th of July celebrations.
Idea #8: Summer at Workplace
While in many regards summertime is indeed about fun and party mood, you should also consider that:
- the fun doesn’t last for all 3 months straight (and you’ll have to get back to work eventually);
- some people don’t take vacations during the season at all!
With this in mind, here’s a great summer newsletter idea that might come in handy for your campaign: offer something to those who spend their time in the office instead of the beach. For instance, Trunk Club presents a summer office style guide to keep cool and maintain a professional appearance.
Idea #9: Customer Testimonials
Next, we have a summer newsletter idea to amp up your brand credibility! Don’t just offer a product: showcase the feedback from those who already bought it. Include the reviews right in the email and convince even the most hesitant subscribers.
This great example by Sonos shows the glowing reviews that are also tied to summer activities in one way or the other.
Idea #10: Summer Wrap-Up
The sunny season will eventually come to a close, giving way to the chilly days and golden colors of fall. And here’s the final summer newsletter idea to wrap it up on a high note!
For the last days or weeks of summer, offer your subscribers something special to lighten up the mood:
- Hold the “End of Summer” sale to celebrate the season.
- Invite the subscribers to a special “Farewell to Summer” event.
- Announce an upcoming line of fall goods and offer discounts or bonuses for pre-orders.
Here’s how Plot sends off the season in its summer newsletter. The email indicates that summer “doesn’t have to end there” and offers 10% off all wines, with free shipping on full cases.
Conclusion
Summer proves to be a challenging season even for professional marketers. Yet an effective campaign might become a superb way to overcome all the barriers! And with these summer newsletter ideas, your emails will shine brighter than the sun:
- provide seasonal goods and deals in your summer newsletters;
- underline the themes of coolness, freshness, and relaxation;
- tie your summer newsletters to specific holidays;
- build your summer newsletters around the outdoor activities;
- include customer reviews;
- focus on customers who work during summer and offer something special for them;
- wrap up the season with the special “End of Summer” deals or events.
