Never Forget: Meaningful Memorial Day Email Templates

Memorial Day, observed in the United States on the last Monday of May, is a significant holiday that commemorates and honors those who have died while serving in the military. It is a time for reflection, gratitude, and remembrance. For businesses, Memorial Day also presents an opportunity to connect with customers and express appreciation for those who have made the ultimate sacrifice. One effective way to do this is through Memorial Day emails.

In this article, we will explore the businesses that can benefit from Memorial Day emails, share valuable advice on crafting compelling copy and designing engaging templates, highlight common mistakes to avoid, and provide a list of impactful Memorial Day email subject lines.

Businesses that can benefit from Memorial Day emails

While Memorial Day is traditionally associated with retail sales and promotions, businesses across various industries can leverage Memorial Day emails to engage with their audience. Here are a few examples:

  1. Retailers: from clothing and electronics to home decor and appliances, retailers can offer exclusive Memorial Day discounts and promotions to attract customers seeking holiday deals.
  2. E-commerce platforms: online marketplaces can curate special Memorial Day collections or offer limited-time discounts on a wide range of products.
  3. Travel agencies: Memorial Day weekend often marks the unofficial start of summer, making it an ideal time for travel agencies to promote vacation packages, hotel deals, or travel accessories.
  4. Restaurants and bars: these establishments can entice customers with special Memorial Day menus, happy hour promotions, or themed events.
  5. Fitness and wellness centers: gyms and wellness facilities can offer Memorial Day discounts on memberships, personal training sessions, or group fitness classes, encouraging people to kickstart their health and wellness goals.

Crafting compelling copy for Memorial Day emails

When writing a Memorial Day email, it is essential to strike a balance between promoting your business and respecting the solemn nature of the holiday. Here are some tips to help you create compelling copy:

  1. Start with a respectful tone. Begin your email by acknowledging the significance of Memorial Day and expressing gratitude for the sacrifices made by the armed forces.
  2. Highlight the connection. If your business has a direct link to the military or veterans, emphasize it in your email. For example, if you offer a military discount, mention it as a gesture of appreciation.
  3. Offer value. Provide your audience with an exclusive deal, discount, or promotion as a way to honor their support and make their Memorial Day experience memorable.
    Goggles4u Memorial Day email
  4. Keep it concise. Your copy should be concise and to the point. Use clear language to convey your message effectively and avoid any ambiguity.
  5. Incorporate storytelling. Share a brief anecdote or personal story that ties into the spirit of Memorial Day. This can help create an emotional connection with your readers.

Designing engaging Memorial Day email templates

The visual design of your Memorial Day email template plays a crucial role in capturing your recipients’ attention. Here are some design tips to make your emails visually appealing:

Use patriotic colors

Incorporate red, white, and blue in your email design to evoke a sense of national pride and align with the Memorial Day theme.

Memorial Day email with the CTA to donate for military families support by On/Go

Include imagery

Choose high-quality images that symbolize patriotism, such as American flags, military insignia, or memorial sites. Ensure the images are respectful and appropriate for the occasion.

WorldSoccerShop Memorial Day email about free shipping for this holiday

Maintain a clean layout

Keep your email design simple and uncluttered. Use a single-column layout, ample white space, and clear typography for easy readability.

Add compelling call-to-action buttons

Use eye-catching buttons with action-oriented copy to encourage readers to click and engage with your offer or promotion.

Vessel Memorial Day email

Make it mobile-friendly

Optimize your email template for mobile devices to ensure a seamless viewing experience for recipients who access their emails on smartphones or tablets.

Mobile version of the responsive Memorial Day email by Blocks

Common mistakes to avoid with Memorial Day emails

While crafting Memorial Day emails, it’s crucial to avoid common mistakes that may diminish their impact. Here are a few to watch out for:

Insensitive or inappropriate content

Avoid using Memorial Day as a mere marketing opportunity without acknowledging the significance of the holiday or respecting the sacrifices it commemorates.

Overwhelming sales pitch

While it is acceptable to include promotions, discounts, or offers, ensure they are balanced with a genuine expression of gratitude and respect.

Neglecting personalization

Generic emails can easily be overlooked. Personalize your emails by addressing recipients by their names and tailoring the content to their interests or past purchases whenever possible.

Forgetting the call-to-action

Clearly state the next steps you want your recipients to take, whether it’s making a purchase, visiting your website, or engaging with your brand on social media.

Sending emails too late

Plan your Memorial Day email campaign in advance and schedule your emails to arrive in recipients’ inboxes a few days before the holiday. Sending them too late may result in missed opportunities.

Impactful Memorial Day email subject lines

A compelling subject line is crucial for grabbing the attention of recipients and enticing them to open your Memorial Day email. Here are 15 examples of impactful Memorial Day email subject lines:

  1. Honoring the Heroes: Exclusive Memorial Day Sale Inside
  2. Remembering and Celebrating: Our Memorial Day Offers Await You
  3. Memorial Day Savings Spectacular: Up to 50% Off Sitewide
  4. Pay Tribute with Unbeatable Deals this Memorial Day Weekend
  5. Memorial Day Special: Saluting Those Who Serve with Discounts
  6. Celebrate Memorial Day with Huge Savings on Your Favorite Brands
  7. Time to Reflect and Save: Memorial Day Deals Inside
  8. Memorial Day: Our Way of Saying Thanks with Exclusive Discounts
  9. Remember, Reflect, and Save: Memorial Day Offers You Can’t Miss
  10. Honoring the Fallen: Special Memorial Day Discounts Inside
  11. Celebrate Memorial Day with Us: Exclusive Offers Await
  12. Memorial Day Weekend Sale: Unwrap Big Savings Today
  13. Remember and Save: Memorial Day Offers for You
  14. Memorial Day Delights: Uncover Unbeatable Deals Now
  15. Don’t Miss Out: Exclusive Memorial Day Discounts Inside


Memorial Day emails provide businesses with a unique opportunity to connect with their audience, express gratitude, and offer special promotions. By crafting compelling copy, designing engaging templates, and avoiding common mistakes, businesses can effectively honor the spirit of Memorial Day while promoting their products or services. Remember, it’s essential to strike a balance between marketing objectives and respecting the significance of the holiday. With impactful subject lines and thoughtful content, your Memorial Day emails can engage recipients, strengthen brand loyalty, and contribute to the remembrance of those who made the ultimate sacrifice.