Spread Hope with Mental Health Day Email Templates

Looking to raise mental well-being awareness? Mental Health Day email templates by Blocks are exactly what you need! Our templates can be adapted to any industry and campaign type, and are fully integrated with various ESPs, such as Mailchimp, HubSpot, SalesForce, Marketo, and others.

Mental Health Day: Why Is Everyone Talking About It?

A study by GlobalWebIndex shows that about 44% of people experience stress and anxiety rather often, and around 50% of Gen Z state that their mental health has gotten worse in the last several years. This shows how important mental health is, and therefore we need to normalize taking care of it.

One of the biggest steps in this direction is talking about such issues without being shy or scared. You can help your subscribers and give them a gentle push by sending mental health emails every once in a while (for example, on World Mental Health Day). 

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6 Tips for a Mental Health Day Email Template

You don’t have to be a certified psychologist to support your subscribers during difficult times. However, there are some things you should consider when crafting a Mental Health Day email template. These 6 tips will help you create a touching and useful Mental Health Day email template that the recipients will appreciate.

Educate and Inform

Use the Mental Health Day email template to share valuable information. For example, include facts, debunk myths, and provide resources that educate your audience about mental health. You may also give actionable advice on how to manage stress, anxiety, or other issues: practical tips can be incredibly valuable for your audience in their daily lives.

Be Friendly

One of the main tasks for your Mental Health Day email template is to make subscribers feel better. Remain calm, friendly, and sincere to achieve the best results possible and draw attention to what you have to say on the matter. Here’s an excellent mental health email example by Headspace to illustrate this advice:

Mental health related email template by Headspace

Show Subscribers That They’re Not Alone

It’s much easier to acknowledge the problem and start dealing with it when you know that other people are struggling with the same thing. Use your Mental Health Day email template to show the subscribers that they are not alone: others went through similar experiences and are ready to share their helpful coping techniques.

On top of that, you may include worldwide statistics about the level of stress and anxiety or share your thoughts and experience to make it sound more trustworthy.

Here’s a great example by Hims. The company has created an anonymous chat where people may discuss their problems and support each other:

Mental health email template by Hims offering to join an anonymous group to deal with stress

And Headspace crafted a World Mental Health Day email template that offers to participate in a group meditation:

World Mental Health Day email template by Headspace

Offer Professional Support

For your email campaign, you may collaborate with mental health professionals beginning right from the planning stage. Their expertise is invaluable in guiding the development of content, resources, and communication methods that are sensitive to mental health issues.

Additionally, include a list of resources, such as counseling services or mental health organizations, and offer clear pathways for individuals who seek professional help.

Don’t Promise What You Can’t Control

Of course, we all want to believe that hardships will eventually pass and better times are waiting for us ahead. Positive thinking gives us the strength to move forward and achieve new heights. Yet conveying such optimism in an email is a pretty delicate matter.

When it comes to Mental Health Day email templates, try to avoid general phrases like “time heals” or “don’t worry, it’s going to be fine”. These sound rather vague and might be perceived as annoying rather than encouraging. Even if you don’t have the solution, just be there for your subscribers and show that you’re willing to help.

Calm does exactly that in its email template:

Email template by Calm offering meditations to deal with stress

Remember About Privacy

If you’re encouraging people to share their stories or seek help, emphasize the importance of privacy and confidentiality. Assure anonymity for every person, provide secure communication channels, and make it clear that any piece of conversation will be handled with utmost respect and discretion. This is crucial for building trust and leading people to engage with the campaign.

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Craft Your Mental Health Day Email Templates with Blocks

When it comes to designing Mental Health Day email templates, Blocks becomes a go-to solution. Our email builder offers a vast amount of benefits, including:

  1. Ease of use. Crafting templates with Blocks is as easy as dragging the elements and composing a full-fledged email out of them! Even if you’ve never designed emails before, fear not: Blocks provides everything you need to get started right away.
  2. AI capabilities. Looking to enhance your Mental Health Day email template? Check out the AI assistant and AI image generator! From subject line and email copy to visuals, boost the appeal of your emails in a couple of clicks!
  3. Template gallery. If you need a head start, Blocks template gallery will help! Choose one of 100+ customizable templates and edit it as you see fit.


In a world where stress and anxiety are omnipresent, Mental Health Day becomes a perfect occasion to provide support to your subscribers during difficult times. Draw attention to the mental health topics with the help of Mental Health Day email templates and show the recipients that taking care of mental health isn’t just totally normal, but helpful and necessary. 

And whenever you need to create a Mental Health Day email template, turn your attention to Blocks. Our AI-powered email builder will help you craft the most effective and thoughtful mental health templates in mere minutes.

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