Happy Thanksgiving Emails: From Gratitude to Sales

Thanksgiving, a holiday deeply rooted in tradition and appreciation, gives businesses the opportunity to connect with audiences in a genuine, heartfelt manner. Let’s take a look at how Happy Thanksgiving emails allow companies to express gratitude, offer deals, and set the stage for the upcoming holiday season.

Warm hues of gratitude and unity make Thanksgiving a truly special occasion for businesses and audiences alike. Amidst the feasting and festivities, it also serves as a precursor to the shopping frenzy of Black Friday and Cyber Monday. And leveraging this holiday through carefully crafted emails allows companies to stand out in crowded inboxes.

This article provides insights into effective Thanksgiving email campaigns. Read on to learn about the Thanksgiving newsletter ideas, tips for crafting compelling Happy Thanksgiving email templates, and design strategies to captivate readers at first glance.

Who Can Benefit from Happy Thanksgiving Emails

Thanksgiving is a holiday like no other, and a number of businesses can turn the occasion into a significant profit. These include, but are not limited to:

  1. Retailers. The holiday season brings an excellent opportunity for retailers to showcase gift ideas, popular products, and exclusive deals in their Happy Thanksgiving email templates. And we are not talking about the big players only: small local businesses can also use Happy Thanksgiving emails to promote unique products and engage the audience.
  2. Restaurants. From offering a special menu to sharing stories and Thanksgiving recipes, restaurants can embrace the occasion to the fullest with Happy Thanksgiving emails. And for those who prefer to celebrate at home, they can also offer special packages or introduce a take-away menu!
  3. Service providers. Thanksgiving Day is a great chance for service providers to get creative. For example, a gym might offer a post-Thanksgiving workout routine in its Happy Thanksgiving email templates, and a spa might promote relaxation treatments to unwind after the festive hustle.
  4. Non-profits. These organizations can use Happy Thanksgiving emails to share success stories of the year. In their Thanksgiving email templates, non-profits can highlight the change they’ve driven, the lives they’ve impacted, testimonials from those who benefited, and lay out plans for the upcoming year.
  5. Subscription services. Whether streaming apps or online magazines, various subscription services can significantly benefit from the holiday. For example, they can fully embrace Thanksgiving newsletter ideas and offer Thanksgiving-themed playlists, stories, celebration proposals, and other entertaining content!

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Crafting the Perfect Thanksgiving Email Copy

Ready to create a captivating Happy Thanksgiving email copy that will leave a lasting impression? These 3 pieces of advice will help you make the most of this truly special occasion and lead a path to your unique Thanksgiving newsletter ideas:

  1. Focus on gratitude. Begin your Happy Thanksgiving email with a genuine “Thank You” to the subscribers and make them feel valued. Share specific milestones your business achieved and show how grateful you are to your customers for being a part of that journey.
    Sakara Thanksgiving Day email with a gif focused on gratitude
  2. Be inclusive. While Thanksgiving is definitely a huge occasion, not everyone celebrates it. With this in mind, a good idea is to make your content relatable to a wider audience. Craft a Happy Thanksgiving email template that appeals universally and shares the essence of the holiday: gratitude, closeness, and empathy.
  3. Tie in promotions thoughtfully. Blend offers carefully and don’t overshadow the main message of gratitude. For example, use your Happy Thanksgiving email template to share a little story: something like “We’ve spent so many happy moments with you. As a token of our gratitude for your trust, here’s a special offer…” feels much more genuine than just presenting a discount.

Dinnerly Thanksgiving Day email with a thoughtful promotion

10 Tips for an Engaging Happy Thanksgiving Email Template

Time to amp up your Happy Thanksgiving email template and make it as effective as possible! These 10 essential tips will serve as a guide on your way to conquering inboxes:

1. Personalize your email. Personal touches foster loyalty and show customers how important they are for you. Embrace personalization to the fullest in your Happy Thanksgiving email templates. For example, you may:

  • add highly personalized Thanksgiving congratulations;
  • use previous purchase data to make personal recommendations; 
  • address the recipients by name to create a direct connection. 

2. Use storytelling. We all love interesting stories, and a Happy Thanksgiving email template provides an awesome opportunity to tell one! For example, you may narrate the journey of a product from conception to the shelf, share a story of your employee (and what they’re thankful for), or underline triumphs and challenges that can resonate with readers on a personal level.

3. Highlight charities. If your business engaged in any charitable acts throughout the year, be sure to include them in your Happy Thanksgiving email template and showcase your company’s commitment to giving back. Describe a particular event in detail and share behind-the-scenes content through pictures or quotes.

Thanksgiving Day email by Leesa highlighting community efforts

4. Promote limited-time offers. Drive a sense of urgency in your Happy Thanksgiving email templates by providing limited-time deals and special offers. And if you wish to boost the engagement even more, build anticipation! For example, instead of revealing the offer right away, create a countdown timer or leave hints leading up to the big reveal.

ibotta Thanksgiving email with a limited-time offer

5. Keep it mobile-friendly. Nowadays, a significant number of users read emails on their smartphones. With this in mind, it’s crucial to ensure that your Happy Thanksgiving email template is optimized for mobile viewing. Make sure that it’s responsive and easily viewable on all devices and email clients.

6. Optimize the subject line. Design your Happy Thanksgiving email subject line to fully embrace the psychology of words. Create a stand-out one that appeals to your subscribers and evokes curiosity, urgency, or exclusivity: “A Special Thanksgiving Treat Just For You!” sounds much more intriguing than just a simple “Thanksgiving Sale”.

7. Include clear calls-to-action. Whether you want readers to proceed to shopping or read a blog post, a clear CTA will guide them to the next step. These can range from more traditional like “Shop Now” to creative and even adventurous, but in any case, your CTAs must always remain both direct and engaging.

Casper Thanksgiving email with a clear call-to-action

8. Segment your email list. Segmentation helps you tailor the Happy Thanksgiving emails based on customer behavior or demographics, which in turn leads to more relevant content for the recipient. A regular customer might appreciate an exclusive deal, while a new subscriber might resonate with an introductory offer.

9. Test and analyze. Before you put your Happy Thanksgiving email templates to work, provide A/B tests and analyze the results. Since the performance can vary based on your audience’s habits, a proper analysis might help in optimizing both the current and future campaigns.

10. Ask for feedback. Encourage your audience to share their thoughts on your products, services, or the Happy Thanksgiving email content itself! Offer incentives for sharing feedback (like a small discount for those who participate in a survey). This not only increases engagement but also provides invaluable insights from the subscribers’ point of view that might prove helpful for your business in the long run.


Need inspiration for your Happy Thanksgiving emails?

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Build Your Happy Thanksgiving Email Templates Using Blocks

If you’re looking for a compelling tool to craft your Happy Thanksgiving email templates, then you’ve come to the right place. Blocks, our drag-and-drop email builder, will help you create outstanding Thanksgiving emails without any special knowledge! Here’s what makes the email-crafting process in Blocks smooth and easy:

  1. Intuitive drag-and-drop interface. With Blocks, creating an email is as easy as choosing elements and placing them where you want. The no-code environment ensures that anyone, regardless of technical know-how, can create professional-level email templates.
    Intuitive drag-and-drop interface in Blocks
  2. Image editor with AI capabilities. Blocks’ built-in image editor ensures that your visuals look perfect. Enhance, crop, or apply filters to your images and make them as captivating as possible. Moreover, the AI image generation feature can suggest and create visuals that perfectly align with your content, providing a seamless blend of text and graphics.
  3. Responsive design. Blocks ensures that your Happy Thanksgiving email template is responsive and adjusts seamlessly to any screen size. Your email will look impeccable on desktop and mobile alike!
  4. Custom blocks for personalized touch. While Blocks offers an array of pre-designed elements, there’s a lot of room for uniqueness. Create custom blocks specifically tailored to your brand, and store them for future use. This ensures brand consistency and gives your emails a unique, recognizable touch.
  5. Real-time preview & testing. Before sending out your emails, it’s essential to know how they’ll appear to your audience. Blocks offers a real-time preview feature, allowing you to test and tweak your emails. Now you won’t need to worry about any last-minute surprises: the result is guaranteed to be superb.

Conclusion

Thanksgiving is a wonderful opportunity for businesses to deepen connections with their audience, and Happy Thanksgiving emails pave the way for that. While the core of these emails should always revolve around genuine gratitude, they can also serve as strategic tools for promotions, storytelling, and brand-building. 

When designing your Happy Thanksgiving email templates, always keep in mind the essence of the holiday: heartfelt connections and genuine gratefulness. Craft your message with care, and your audience will undoubtedly appreciate the effort.


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