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Fundraising is an essential activity for many non-profit organizations and other groups. However, without effective communication, even the most worthy cause can struggle to gain traction. In this guide, we’ll provide you with tips and best practices for creating effective email templates for fundraising campaigns that will help you engage your audience and drive donations.
Email is one of the most effective channels for fundraising campaigns: the email channel has the potential to reach a large audience and generate significant donations. When done right, fundraising emails can:
When designing your fundraising email template, there are several essential elements to include:
Grab the reader’s attention and communicate the urgency of the fundraising with a clear and compelling subject line. The subject line is the first thing your recipients will see, so it’s essential to make it attention-grabbing and relevant to your cause. Here’re some recommendations for a good fundraising subject line:
Your fundraising email template should include a clear and compelling call to action that encourages readers to take action, such as donating or sharing the fundraising campaign with friends. Here are some tips for crafting a persuasive CTA in your fundraising email template:
Incorporate visuals to illustrate the cause and create an emotional connection with the reader. Look at some of the examples of visuals that you can include in your fundraising email template:
Photos. Use high-quality images that illustrate your cause or the impact of donations. This could include photos of people or communities that have benefited from your work or images that highlight the problem you’re trying to solve.
Infographics. Use visual representations of data and statistics to help illustrate the impact of your work and make your message more memorable. You can also use charts and graphs.
Videos. Include short videos that showcase the work of your organization, tell a story about the impact of donations, or feature testimonials from people who have benefited from your work.
GIFs. Use animated GIFs to add some visual interest to your fundraising email and to break up the text.
Icons and illustrations. Use simple icons or illustrations to help illustrate key points in your fundraising email template.
Use social proof, such as testimonials or statistics, to establish credibility and build trust with the reader of the fundraising campaign.
Any email template should have a footer, but the content of the footer is especially important for a fundraising email template. Your footer should contain all the info that may be necessary for your donors, such as your phone number, address, account details, and other legal details. Also, don’t forget to include the icons with links to your social media in your fundraising email footer.
Now that you know what to include in your fundraising email template, it’s time to think about design. Here are some tips for creating a great fundraising email template:
Here are some common mistakes to avoid when creating your fundraising email templates:
Mistake 1. Failing to personalize. Use the reader’s name and any other relevant information to create a more engaging and personalized experience.
Mistake 2. Being too pushy. Avoid being too pushy or aggressive in your messaging, which can turn off potential donors.
Mistake 3. Neglecting design. A poorly designed or unprofessional-looking email template can damage your organization’s reputation and undermine donor trust. Use the Blocks email editor to ensure that your email template for fundraising always looks amazing!
Follow these tips and practices to create effective email templates for fundraising campaigns that engage your audience and drive donations.