Ignite Generosity with our Fundraising Email Templates

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Fundraising is an essential activity for many non-profit organizations and other groups. However, without effective communication, even the most worthy cause can struggle to gain traction. In this guide, we’ll provide you with tips and best practices for creating effective email templates for fundraising campaigns that will help you engage your audience and drive donations.

Why Email Templates Are Important for Fundraising

Email is one of the most effective channels for fundraising campaigns: the email channel has the potential to reach a large audience and generate significant donations. When done right, fundraising emails can:

  • Grab the reader’s attention and communicate the urgency of the cause;
  • Clearly explain the mission and goals of the campaign;
  • Provide multiple opportunities for engagement, such as donating or sharing the campaign with friends;
  • Establish trust and build relationships with donors.

Essential Elements of a Fundraising Email Template

When designing your fundraising email template, there are several essential elements to include:

1. A clear and compelling subject line

Grab the reader’s attention and communicate the urgency of the fundraising with a clear and compelling subject line. The subject line is the first thing your recipients will see, so it’s essential to make it attention-grabbing and relevant to your cause. Here’re some recommendations for a good fundraising subject line: 

  • Aim for subject lines that are no more than 50 characters long, as shorter subject lines tend to have higher open rates.
  • Use specific language that gives the recipient a clear idea of what the email is about and what action you’re asking them to take.
  • Personalize the subject line with the recipient’s name or other relevant information to create a sense of connection and relevance.

2. A specific fundraising call to action

Your fundraising email template should include a clear and compelling call to action that encourages readers to take action, such as donating or sharing the fundraising campaign with friends. Here are some tips for crafting a persuasive CTA in your fundraising email template:

  • Be clear and specific. Use actionable language: for example, phrases that clearly communicate the action you want the recipient to take, such as “Donate now,” “Join us,” or “Sign the petition.”

fundraising email template by foodbank with the caption: "It's not too late to make a difference"

  • Highlight the impact: Show the recipient how their donation or action will make a tangible impact on the cause. This technique will make your fundraising email template more effective. 
  • Place your CTA prominently in the email, so it’s easy to find and doesn’t get lost in the text.
  • Use design elements like bold text, contrasting colors, or buttons to make the CTA stand out visually.

Fundraising email with contrasting text

3. Visual Elements for a Fundraising Email Template 

Incorporate visuals to illustrate the cause and create an emotional connection with the reader. Look at some of the examples of visuals that you can include in your fundraising email template:

Photos. Use high-quality images that illustrate your cause or the impact of donations. This could include photos of people or communities that have benefited from your work or images that highlight the problem you’re trying to solve.

Infographics. Use visual representations of data and statistics to help illustrate the impact of your work and make your message more memorable. You can also use charts and graphs.

infographics for a fundraising charity email

Videos. Include short videos that showcase the work of your organization, tell a story about the impact of donations, or feature testimonials from people who have benefited from your work.

GIFs. Use animated GIFs to add some visual interest to your fundraising email and to break up the text.

Icons and illustrations. Use simple icons or illustrations to help illustrate key points in your fundraising email template. 

4. Social proof

Use social proof, such as testimonials or statistics, to establish credibility and build trust with the reader of the fundraising campaign. 

5. Detailed footer 

Any email template should have a footer, but the content of the footer is especially important for a fundraising email template. Your footer should contain all the info that may be necessary for your donors, such as your phone number, address, account details, and other legal details. Also, don’t forget to include the icons with links to your social media in your fundraising email footer.

detailed footer of a charity email with the personal gratitude and signature of the head of the project

3 Tips for Designing a Great Fundraising Email Template

Now that you know what to include in your fundraising email template, it’s time to think about design. Here are some tips for creating a great fundraising email template:

  1. Keep it simple. Focus on the essential elements and avoid cluttering the email with unnecessary information or design elements.
  2. Use branding elements: incorporate your organization’s colors, fonts, and logo to reinforce brand recognition and create a cohesive experience.
  3. Always optimize your fundraising email template for mobile devices. Many readers will view their fundraising email on a mobile device, so make sure your template is mobile-friendly and easy to read on a small screen.

Common Mistakes in Fundraising Emails to Avoid

Here are some common mistakes to avoid when creating your fundraising email templates:

Mistake 1. Failing to personalize. Use the reader’s name and any other relevant information to create a more engaging and personalized experience.

Mistake 2. Being too pushy. Avoid being too pushy or aggressive in your messaging, which can turn off potential donors.

Mistake 3. Neglecting design. A poorly designed or unprofessional-looking email template can damage your organization’s reputation and undermine donor trust. Use the Blocks email editor to ensure that your email template for fundraising always looks amazing!

Follow these tips and practices to create effective email templates for fundraising campaigns that engage your audience and drive donations.