Responsive Promo Email Templates
Promotional emails are a key component of any successful marketing strategy. Creating a compelling and effective promo email template not only enhances customer engagement but also drives sales and boosts revenue1. In this article, we will discuss the essential elements of a promotional email template, share tips for crafting promo emails, and provide ideas to inspire your marketing strategy.
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Elements of a Promotional Email Template
A well-crafted promotional email template must include the following elements:
- Subject Line. The subject line is the first impression that recipients will have of your email, so it should be concise, enticing, and convey the main message of your promotion.
It’s always a good idea to highlight the value you provide to subscribers in your promo email subject line: write about your special offer, discounts, or useful content. In the example below, the brand promotes its Black Book Weekend sales and writes about a 20% discount for all books in a subject line to draw subscribers’ attention.
example of a subject line for a promo email campaign
Source: ReallyGoodEmails
- Preheader Text. This brief snippet of text, displayed after the subject line in most email clients, serves to further intrigue recipients and encourage them to open the email. You can write more information about your offer or mention some other offer to give your customers more reasons to open the email.
- Headline. The headline should be eye-catching and clearly state the purpose or benefit of the promotion to grab readers’ attention.
For example, in our real estate email template, we offer you the following eye-catching headline: