A BigCommerce store talks to its customers by email at every step: when they sign up, place an order, wait for a parcel, or leave something in the cart. Our free email templates for BigCommerce give those messages a polished, on-brand look without asking you to write markup or hire a designer for each new campaign.
Why BigCommerce Email Templates Matter for Your Store
Shoppers judge a store by its emails almost as much as by its product pages. A confirmation that looks broken on a phone, or a promotion that feels generic, quietly erodes trust at the exact moment a customer is deciding whether to buy again. A consistent design across every message tells them the store behind the checkout is careful and real.
- Transactional messages that reassure. Order confirmations, shipping updates, and receipts are opened more often than almost any marketing email, so they deserve the same attention to design.
- Campaigns that match the storefront. Reuse your theme colors, fonts, and product photography so a sale announcement feels like part of the store rather than an ad from somewhere else.
- Layouts that work on every screen. Blocks templates are responsive email templates, which keeps product grids and buttons readable for customers who shop from their phones.
Using a Blocks Design with BigCommerce
Blocks is a drag-and-drop email builder, so the design part happens visually. What you do with the finished email depends on which messages you are working on:
- Pick a template from the gallery and adapt the copy, images, and colors to your store.
- Export the result as HTML, or as a ZIP archive when you want the images packed together with the file.
- For transactional messages, open the email templates in the BigCommerce control panel and bring your markup in there, keeping the store's own placeholders for order details in place.
- For marketing campaigns sent through an email app connected to your store, load the HTML into that app instead. Blocks exports directly to several of them, including Klaviyo and Mailchimp.
Placeholder syntax and the exact menu names can change between BigCommerce versions, so check the current documentation before replacing a live template, and always send yourself a test order afterwards.
BigCommerce Emails Worth Designing First
If you are not sure where to start, these messages usually bring the fastest return for an online store:
- Order confirmations that restate what was bought, when it ships, and how to reach support if something looks off.
- Abandoned cart reminders that show the forgotten products with photos and a single clear way back to checkout.
- Shipping delay notices that keep customers calm by explaining the new timeline before they have to ask.
- Gift card emails that turn a last-minute present into something that looks thoughtful when it arrives.
Tips for Converting BigCommerce Email Templates
- Put order details above everything else. In a transactional email the customer wants the order number, items, and total first; brand storytelling can wait below.
- Show products, not just names. Thumbnails in carts and confirmations help people recognize what they bought and remind them why they wanted it.
- Add one relevant upsell. A complementary product under the order summary earns attention without turning a receipt into a catalogue.
- Keep promo codes easy to copy. Place discount codes in their own block with plenty of space so mobile shoppers can select them in one tap.
For deeper ideas, see our confirmation email guide and the collection of back-in-stock emails, both written with online stores in mind. Browsing more store-focused designs? The ecommerce templates are a good next stop.
Start with Free BigCommerce Email Templates
Choose a template above, make it match your store in Blocks, and export it for BigCommerce or the email app you run next to it. A better-looking inbox presence is one of the cheapest upgrades an online store can make.