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Plain text part

The text-only version carried alongside the HTML one inside the same message.

A properly formed email is sent as two versions in one message: the HTML one and a plain text alternative. The client picks whichever it can display, and some readers set theirs to prefer text.

Sending platforms will generate the text part automatically, and it usually shows: stripped markup, naked URLs, no structure. Writing it takes a minute and reads like something a person meant to send.

It is also a mild deliverability signal — HTML-only messages have long been associated with bulk sending — but the honest reason to include it is the people who read it.

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